A man who sold teeth whitening products with dangerous peroxide levels up to 100 times the legal limit is now in jail. The 64 year old British main was sentenced to 16 months in jail for misleading consumers and for a string of breaches of the 2008 cosmetic product regulations act.

The legal limit of hydrogen peroxide is 0.1% of the overall product. The man sold teeth whitening products that were found to contain 103 times that.

He was warned in 2007, that the product was illegal, but he continued to sell it. Consumers are urged to ensure they are purchasing goods like this from a reputable source.